Book Cover; Title; Contents; List of figures and tables; Liberalism, collectivism and the multinational corporation; Welcome to Big Mac; The corporate paradox: McDonald's and its franchise system; McDonald's at work; 'There's no place like home': the impact of trade unions and collective bargaining frameworks; Co-determination? What the hell is that?!; For a few dollars more: comparing pay and conditions; Where's the beef? The European Works Council; Conclusion; Appendix: doing the research; Notes; References; Index
Summary
This volume represents a real-life case study, revealing the interaction between the McDonald's Corporation - the most famous brand in the world - and the regulatory systems of a number of different European countries
