Title The marketing of technology / C.G. Ryan

Published London, UK : P. Peregrinus on behalf of the Institution of Electrical Engineers, [1984] ©1984

Copies

Location	Call no.	Vol.	Availability
WATERFT BUSINESS	658.8 Rya/Mot		AVAILABLE

Description ix, 144 pages : illustrations ; 23 cm Series IEE management of technology series ; 3 IEE management of technology series ; 3 Contents Includes index Analysis Technology Marketing Notes Includes index Bibliography Bibliography: pages [140]-142 Includes index Subject Marketing -- Management. New products -- Marketing. Product life cycle. Technology -- Marketing. Marketing -- Management. New products -- Marketing. Product life cycle. Technology -- Marketing. Author Institution of Electrical Engineers. LC no. 85232291 ISBN 0863410138 (paperback)

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