Description |
xxi, 480 pages : illustrations ; 25 cm |
Contents |
Ch. 1. Managing Customer Relationships 1:1 -- Ch. 2. Defining Your CRM Process -- Ch. 3. The Role of Information Technology -- Ch. 4. Learning from Information: Data Mining -- Ch. 5. The Stages of Growth for CRM and Data Warehouse -- Ch. 6. Data Warehouse Methodology -- Ch. 7. Building the CRM Data Warehouse and Info-Structure -- Ch. 8. Critical Success Factors for CRM and DW -- Ch. 9. Data Privacy: Ensuring Confidence -- Ch. 10. Implementing Privacy and Customer Views -- Ch. 11. The @ctive Data Warehouse -- Ch. 12. The Economic Value of CRM -- Ch. 13. The Strategic View of Data Warehousing and CRM -- Ch. 14. How Companies Succeed Using CRM, Data Warehousing, and Relationship Technologies -- Ch. 15. Studies of Communications Industry Implementations |
Bibliography |
Includes bibliographical references and index |
Notes |
Available also in a print edition |
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Mode of access: World Wide Web |
Issuing Body |
Made available through: Safari Books Online, LLC |
Subject |
Customer relations.
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Author |
Safari Books Online (Firm)
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LC no. |
00047913 |
ISBN |
0130889849 : |
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