| Description |
1 online resource (xxxiv, 284 pages) |
| Contents |
Introduction : cultivate the apostles to become a beloved, iconic brand -- Chapter one : Don't ask your customers what they want (because they don't know until you show them) -- Chapter two : Woo your biggest fans (because they're absolutely worth it) -- Chapter three : Always welcome your customer's scorn (because you'll come back stronger) -- Chapter four : Looks do count (because people really do judge a book by its cover) -- Chapter five : Transform your employers into passionate disciples (because love is truly infectious) -- Chapter six : Better ramp up your virtual relationships (because that's what your customers are doing) -- Chapter seven : Take giant leaps (because you're not going to win with timid steps) -- Chapter eight : find out what schismogenesis means (because it will save your relationships) -- Epliogue : tools, techniques, challenges, and words of advice -- Final words of advice : so what does it take to build a great brand? |
| Summary |
Rocket tells the story of how sixteen remarkable business leaders created great brands. Leslie Wexner tells you how he turned a two-store chain into a $6.5 billion worldwide brand called Victoria Secret, and Howard Shultz shares how he took his passion for a little coffee shop in Seattle and grew it into a 22,000-store chain, just to name two. Every story is connected to a "how-to" lesson, and by the end, you'll have what you need to turn your best customers into apostles, cravers, and brand ambassadors. A must-have guide for everyone who wants to grow their business faster than a competitor, this authentic, vibrant, and engaging book brings you the latest practical techniques for knowing your customers' desires and behaviours in order to deliver intimately rewarding experiences every time they shop--including knowing what they need before they do |
| Bibliography |
Includes bibliographical references (pages 252-269) and index |
| Notes |
Print version record and CIP data provided by publisher; resource not viewed |
| Subject |
Success in business
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Strategic planning
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Business planning
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Customer relations
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Small business -- Growth
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Business planning.
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Customer relations.
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Small business -- Growth.
|
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Strategic planning.
|
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Success in business.
|
| Form |
Electronic book
|
| Author |
Bolden, Dylan, author
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Jacobsen, Rune, author
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Sajdeh, Rohan, author
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Boston Consulting Group, author
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| LC no. |
2021702180 |
| ISBN |
9781259585432 |
|
1259585433 |
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