Title Archi-tekten zwischen konzept und strategie / Eduard Sancho Pou ; Redaktion und lektorat, Cornelia Hellstern ; projektleitung, Katinka Johanning ; übersetzung des spanischen originals, Kirsten Heininger, Nicole Brodehl ; art Direktion und gestaltung, Christoph Kienzle ; cover, James Rouse

Published [Munich, Germany] : Institut für Internationale Architektur-Dokumentation, 2013 ©2013

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Description 1 online resource (192 pages) : illustrations, photographs Series Edition Detail Edition Detail. Contents VORWORT; PROLOG; EINFÜHRUNG; Kapitel 1. MARKETING; Kapitel 2. BILDER; Kapitel 3. POLITIK; Kapitel 4. ANDRANG; Kapitel 5. UNTERNEHMER; Kapitel 6. No 1; AUSBLICK; EPILOG; INTERVIEW; LITERATUR; REGISTER; ABBILDUNGEN Summary In past years, architects have been confronted with a changed market, changed sets of tasks and also new requirements. Which strategies can they adopt to get commissions or spark interest in their projects? With selected examples, the author analyses the processes of individual architects since the 1950s. Beginning with the commencement of marketing in the North American post-war era he proceeds to then cast his view to contemporary times. Transformations in society and politics, the changed requirements of clients, and also the crisis in the economy and financial circles all influence the pro Bibliography Includes bibliographical references and index Notes Online resource; title from PDF title page (ebrary, viewed February 8, 2014) Subject Architectural services marketing. ARCHITECTURE -- Adaptive Reuse & Renovation. ARCHITECTURE -- Buildings -- Landmarks & Monuments. ARCHITECTURE -- Professional Practice. ARCHITECTURE -- Reference. Architectural services marketing Form Electronic book Author Hellstern, Cornelia Johanning, Katinka Heininger, Kirsten Brodehl, Nicole Kienzle, Christoph Rouse, James ISBN 9783955531850 3955531856

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