Title Sales management : concepts, practices, and cases / Eugene M. Johnson, David L. Kurtz, Eberhard E. Scheuing

Edition Second edition Published New York : McGraw-Hill, [1994] ©1994

Copies

Location	Call no.	Vol.	Availability
MELB	658.81 Joh/Smc 1994		AVAILABLE

Description xxi, 564 pages : illustrations ; 24 cm Series McGraw-Hill series in marketing McGraw-Hill series in marketing. Analysis Marketing Notes Includes index and bibliographical references Bibliography Includes bibliographical references (pages 518-547) and index Subject Sales management. Author Kurtz, David L. Scheuing, Eberhard E. (Eberhard Eugen), 1939- LC no. 93006423 ISBN 0070326525 (alk. paper)

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