| Description |
1 online resource (208 pages) |
| Series |
IE business publishing |
|
IE business publishing
|
| Contents |
Your Second Priority -- Getting Started -- Simply Seven: That's it -- Business Model Design -- The Business Model Hype Phases -- The Making of this Book -- Stress-Testing the Simply Seven -- The Selection Criteria -- Initial Results: Seven Confirmed -- Our 21 Companies -- Retail Leads in Sales -- Many Users and Rapid Growth: The Advertising Business Model -- Market Valuations: Advertising, Again -- Margins: The Beauty of Aggregation -- Key Financial Indicators -- Plain and Straightforward -- A Business Model with Problems -- 'Can I Skype you? -- The Heaviest Weapon in the Arsenal -- The Rise and Fall of AOL -- The 'Bouncer Effect' -- In the 'Dog House' -- The Future of Clubs -- Getting People to Subscribe -- Don't Treat Online like Offline -- The Million Books Project -- Early Death in May 2000 -- Being Good at Bricks is Not Enough -- The 'Long Tail' vs. 'Superstar Economics' -- Fighting the Clutter -- The Future of the Shop is Personal -- Don't Believe your Clients are Stupid -- The Beauty of C2C -- Listings * ASPs * Conversion Rates = GMV -- Fraud -- The B2B Trap -- Beware of the Smart Client -- Reports of the Death of the Intermediary -- You Force it, you Lose it -- Spam and Pushy Banners -- Search Revolution -- 'The Wisdom of Money' -- The Death of the Newspaper -- The Sexiness of Statistics -- Advertising as a Service -- You Will Need all your Friends -- Intellectual Property 300 Years after Queen Anne -- The Indecisive History of Computing Platforms -- Distributed Distribution -- 'Stay Hungry. Stay Foolish.' -- The rebirth of Apple -- Platform Building Best Practice -- The "Battle of Platforms" in Entertainment -- Micro License Sales: Evolution Continues -- Making Money with Money -- The Mysteriously Slow Growth of Financial Services Online -- George W. Bush Wrecks the Party -- The Brave and Few -- Virtual Currencies and Coupons: A Hotbed for Future Financial Innovation? -- You Cannot Live on Love Alone -- May we Proudly Present: The 5%/ 95% Rule -- A Web Powered by Small Deeds of Heroism -- The Reciprocal Donation Economy and Innovation -- A Fairy Tale with a GNU -- One Million Lines of Code -- Three Million Articles -- Donated Power for Business -- Selective Pricing -- Competing with Free -- The Facebook Dilemma -- Learning from Mistakes and Business Model Design as a Continual Exercise |
| Summary |
Simply Seven is a practical framework created to get entrepreneurs and executives started on finding the right Internet business model for their web site. It is based on the idea that there are seven business building blocks - which form the foundation of all Internet business models. SimplySeven emphasizes constant experimentation in selecting and fine-tuning one's business model and encourages using models outside of the narrow range of today's "hyped" candidates. Chapter by chapter, the book guides the reader through the lessons learned by the flagship pioneers of each business model: Skype for services, Blizzard Entertainment for subscriptions, Amazon.com for retail, Google for advertising, eBay for commissions and Apple for license sales. Regarding financial management, it is too early to tell which company will emerge as leader. However, Simply Seven does not just celebrate the successes; it also focuses on the biggest mistakes |
| Bibliography |
Includes bibliographical references and index |
| Notes |
English |
| Subject |
Electronic commerce -- Management
|
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E-commerce: business aspects.
|
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Business communication & presentation.
|
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Business strategy.
|
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BUSINESS & ECONOMICS -- E-Commerce -- Internet Marketing.
|
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BUSINESS & ECONOMICS -- Mail Order.
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BUSINESS & ECONOMICS -- Marketing -- Direct.
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BUSINESS & ECONOMICS -- Marketing -- Multilevel.
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BUSINESS & ECONOMICS -- Marketing -- Telemarketing.
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Business and Management.
|
|
Electronic commerce -- Management
|
|
E-commerce: business aspects.
|
|
Business communication & presentation.
|
|
Business strategy.
|
|
Business and Management.
|
| Form |
Electronic book
|
| Author |
Rheinboldt, Jörg.
|
|
Waesche, Niko Marcel, 1968-
|
| ISBN |
9780230349674 |
|
0230349676 |
|
1283318598 |
|
9781283318594 |
|
9780230308176 |
|
0230308171 |
|
9781349338948 |
|
134933894X |
|
9786613318596 |
|
6613318590 |
|
