| Description |
1 online resource (232 pages) |
| Contents |
Cover; Title Page; Copyright Page; Contents; Acknowledgments; Introduction: The What, Why, and How of a Rhetoric of Medicine; 1. A Kairology of Biomedicine; 2. Patient Audience: The Rhetorical Construction of the Migraineur; 3. The Epideictic Rhetoric of Pathography; 4. Hypochondria as a Rhetorical Disorder; 5. A Rhetoric of Death and Dying; 6. Values, Metaphors, and Health Policy; 7. The Problem of Patient "Noncompliance": Paternalism, Expertise, and the Ethos of the Physician; Conclusion: The Usefulness of a Rhetoric of Medicine; Notes; Works Cited; Index; Author Bio; Back Cover |
| Summary |
Assessing rhetorical principles of contemporary health issues Hypochondriacs are vulnerable to media hype, anorexics are susceptible to public scrutiny, and migraine sufferers are tainted with the history of the "migraine personality," maintains rhetorical theorist Judy Z. Segal. All are influenced by the power of persuasion. Health and the Rhetoric of Medicine explores persistent health conditions that resist conventional medical solutions. Using a range of rhetorical principles, Segal analyzes how patients and their illnesses |
| Notes |
Print version record |
| Subject |
Medicine -- Language.
|
|
Rhetoric
|
|
Semantics.
|
|
Persuasion (Psychology)
|
|
Authorship.
|
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Semantics
|
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Persuasive Communication
|
|
Authorship
|
|
semantics.
|
|
authorship.
|
|
Medicine -- Language.
|
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Rhetoric.
|
| Form |
Electronic book
|
| ISBN |
9780809386260 |
|
0809386267 |
|
9780809328666 |
|
0809328666 |
|
