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Book Cover
E-book
Author Lusk, Jayson

Title Experimental auctions : methods and applications in economic and marketing research / Jayson L. Lusk and Jason F. Shogren
Published Cambridge ; New York : Cambridge University Press, 2007

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Description 1 online resource (xii, 304 pages) : illustrations
Series Quantitative methods for applied economics and business research
Quantitative methods for applied economics and business research.
Contents Incentive compatible auctions: theory and evidence -- Value theory -- Conducting experimental auctions: some preliminaries -- Conducting experimental auctions -- Data analysis -- Valuation case studies -- Auction design: case studies -- Validity of experimental auctions -- The future of experimental auctions
Summary "Economists, psychologists, and marketers are interested in determining the monetary value people place on non-market goods for a variety of reasons: to carry out cost-benefit analysis, to determine the welfare effects of technological innovation or public policy, to forecast new product success, and to understand individual and consumer behavior. Unfortunately, many currently available techniques for eliciting individuals' values suffer from a serious problem in that they involve asking individuals hypothetical questions about intended behavior. Experimental auctions circumvent this problem because they involve individuals exchanging real money for real goods in an active market. This represents a promising means for eliciting non-market values
Lusk and Shogren provide a comprehensive guide to the theory and practice of experimental auctions. It will be a valuable resource for graduate students, practitioners, and researchers concerned with the design and utilization of experimental auctions in applied economic and marketing research."--Jacket
Bibliography Includes bibliographical references (pages 279-296) and index
Notes Print version record
Subject Auctions.
Consumers' preferences -- Mathematical models
BUSINESS & ECONOMICS -- Economics -- General.
BUSINESS & ECONOMICS -- Reference.
Auctions
Consumers' preferences -- Mathematical models
Auktionstheorie
Experimentelle Spieltheorie
Mathematisches Modell
Verbraucherverhalten
Auktion
Form Electronic book
Author Shogren, Jason F
ISBN 9781139129237
1139129236
9780511611261
0511611269