| Description |
1 online resource (ix, 208 pages) : illustrations |
| Summary |
Got an idea? Want an easy way to test, refine and validate your idea? Wondering whether it's worth investing your time, energy and money? Trying to work out your next step? Whoever you are and whatever your idea is, this book gives you 7 practical steps to find out if it is worth pursuing. Spring into action as you read, using proven techniques, hands-on templates and lots of real examples. By the end of the test you will be able to move forward with confidence, making decisions based on evidence of what people want and need, rather than incorrect assumptions |
| Notes |
Includes index |
|
Description based on print version record |
| Subject |
Strategic planning.
|
|
Decision making.
|
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New products.
|
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decision making.
|
|
Decision making.
|
|
New products.
|
|
Strategic planning.
|
| Form |
Electronic book
|
|
