Cover -- Praise -- Dedication -- Title Page -- Copyright -- Contents -- Prologue -- 1 Rags to Riches -- 2 Asset Strippers -- 3 Lay-By -- 4 Touch Point -- 5 Little King -- 6 Going Public -- 7 The Unsuspected Secret -- 8 Mickey Mouse and Marijuana -- 9 Broker Wars -- 10 Short on Time -- 11 House of Cards -- 12 Taking Credit -- 13 The Cub Club -- 14 Going Viral -- 15 Standing Down -- 16 Trending -- 17 Once in a Lifetime -- Epilogue -- Picture section -- Acknowledgements -- Notes -- Bibliography -- Index
Summary
The fascinating behind the scenes story of the brash Aussie technology start up that changed the way a whole generation around the world does their shopping
