| Description |
1 online resource (xii, 303 pages) |
| Series |
Sport management series |
|
Sport management series (Oxford, England)
|
| Contents |
Cover; Title; Copyright; Contents; List of figures and tables; Preface; List of abbreviations; Part 1: Sport media foundations; 1 Sport and the media: a defining relationship; 2 The evolution of the nexus: understanding the game; Part 2: Sport media landscapes; 3 The sport and media industries: meeting the global players; 4 Broadcast rights and revenue: putting up big numbers; 5 Sport media regulation: making the rules; Part 3: Sport media professionals; 6 Sport journalists: friend or foe?; 7 Sport media relations practitioners: inside the team; Part 4: Sport media strategies |
|
8 Sport media planning and promotion: the foundations of coverage9 Sport media communications: feeding the media; 10 Sport media interactions: working with the media; 11 Sport and social media: keeping up with the tweets, posts and links; 12 Major sport event media management: controlling the chaos; 13 Managing crises, scandals and reputations: not all publicity is good; References; Index |
| Summary |
"Successful media relations and a sound communication strategy are essential for all sport organizations. Any successful manager working in sport must have a clear understanding of how the media works, as well as the practical skills to manage the communication process. Now in a fully revised and updated second edition, Sport and the Media: Managing the Nexus is still the only textbook to combine in-depth analysis of the rapidly developing sport media industry with a clear and straightforward guide to practical sport media management skills. The book explains the commercial relationships that exist between key media and sport organisations and how to apply a range of tools and strategies to promote the achievements of sport organisations. This updated edition includes a wider range of international examples and cases, as well as four completely new chapters covering new and social media, managing the media at major sports events, the work of the sports journalist, and the role of the sport media manager. The book's online resources have also been updated, with new lecture slides and teaching notes providing a complete package for instructors. Sport and the Media is an essential textbook for any degree level course on sport and the media, sport media management or sport communication, and invaluable reading for any sport media or sport management practitioner looking to improve their professional skills."--Publisher's website |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Based on print version record |
| Subject |
Mass media and sports.
|
|
Sports -- Marketing
|
|
Sports -- Economic aspects.
|
|
Mass media and sports
|
|
Sports -- Economic aspects
|
|
Sports -- Marketing
|
| Form |
Electronic book
|
| Author |
Kerr, Anthony, author
|
|
Sherwood, Merryn, author
|
| ISBN |
1315776421 |
|
9781315776422 |
|
