| Description |
xvii, 332 pages ; 24 cm |
| Summary |
CUSTOMER SERVICES. Techniques that keep customers coming back-from 14 of today's top companies In "The Customer Rules" Britt Beemer, one of the nation's top consumer researchers and marketing consultants, teams up with seasoned business writer Robert L. Shook to show how fourteen of today's most successful enterprises achieve top-notch customer service. Through their research Beemer and Shook distill vital lessons that you can immediately put to work in your organization in order to build stonger customer loyalty and increased market share |
| Notes |
Includes index |
| Bibliography |
Includes bibliographical references (pages 303-322) and index |
| Notes |
Also available online via the World Wide Web, by subscription to Books24x7 (BusinessPro) |
| Subject |
Customer relations.
|
| Author |
Shook, Robert L., 1938-
|
|
Books24x7, Inc.
|
| LC no. |
01465616 |
| ISBN |
9780071603652 hardback |
|
0071603654 hardback |
|
