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Author Bick, Geoff, author

Title Mitchells Brewery : entrepreneurship challenges in the South African craft beer industry / Geoff Bick (Graduate School of Business, University of Cape Town, Cape Town, South Africa), and Fezile Sidubi (Graduate School of Business, University of Cape Town, Cape Town, South Africa)
Published Bingley, U.K. : Emerald Publishing Limited, 2018
018
Online access available from:
Emerald Emerging Markets    View Resource Record  

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Description 1 online resource (17 pages) : 35 illustrations ; cm
Series Emerald emerging markets case studies, 2045-0621 ; volume 8, issue 4
Notes They are as follows: to identify strategic growth opportunities for SMEs in the South African craft beer industry; to understand the complexities associated with operating a craft beer SME in the South African alcohol sector and analyse the SMEs strategic decision-making process that happens as a result; to understand the challenges and identify opportunities for entrepreneurship and growth in an emerging economy and niche segment; to develop a differentiation strategy for a small player in a competitive market; and to impart industry-specific knowledge and insight on the craft brewing industry
The case is centred on the challenges that Hein Swart, managing director of Mitchells Brewery, is facing in sustaining business operations amid heavy regulations and increasing competition from existing craft breweries. In addition, there is the entry of a different type of competitor into the South African market that did not exist previously. The case narrative broadly presents several industry themes that interact with each other and create the existing complexities
This case is targeted at postgraduate business school students with some work experience who want to build their critical thinking, business management and strategic decision-making skills such as Masters of Business Administration (MBA) and Executive MBA academic programmes, and also delegates on Executive Education programmes. The case is expected to be used as a case study for courses in entrepreneurship and strategic management; however, it can also be applied in strategic marketing courses
Teaching Notes are available for educators only. Please contact your library to gain login details
Bibliography Includes bibliographical references and index
Subject Entrepreneurship -- South Africa
Decision making -- South Africa
Strategic planning -- South Africa
Business & Economics -- Small Business.
Entrepreneurship.
Genre/Form Case studies.
Form Electronic book
Author Sidubi, Fezile, author