Title The influence of market orientation on channel relationships : a dyadic examination / Judy A. Siguaw, Penny M. Simpson, Thomas L. Baker

Published Cambridge, Mass. : Marketing Science Institute, [1997] ©1997

Copies

Location	Call no.	Vol.	Availability
WATERFT BUSINESS	658.84 Sig/Iom		AVAILABLE

Description 41 pages ; 28 cm Series Report ; no. 97-103 Report (Marketing Science Institute (Cambridge, Mass.)) ; no. 97-103 Notes "May 1997" "Working paper" Bibliography Includes bibliographical references (pages 35-41) Subject Marketing channels. Marketing. Author Baker, Thomas L. Simpson, Penny M. (Penny Myers) Marketing Science Institute (Cambridge, Mass.))

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