Title Media literacy : keys to interpreting media messages / Art Silverblatt

Edition Second edition Published Westport, Conn. : Praeger, 2001

Copies

Location	Call no.	Vol.	Availability
W'PONDS	302.23 Sil/Mlk 2001		DUE 14-05-24

Description pages cm Contents Part 1. Keys to interpreting media messages. Chapter 2. Process -- Chapter 3. Context -- Chapter 4. Frameowrk - Chapter 5. Production values. Part 2. Media formats. Chapter 6. Print journalism -- Chapter 7. Advertising -- Chapter 8. American political communications -- Chapter 9. Interactive media. Part 3. Issues and outcomes. Chapter 10. Issues in mass media communication -- Chapter 11. Outcomes Bibliography Includes bibliographical references (pages [431]-432) and index Includes bibliographical references and index Subject Mass media. Media literacy. LC no. 00061107 ISBN 0275967271 027596728X (paperback)

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