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Authors (Last name first) (1-5 of 5)
Slater, Stanley F.
1
Book
1989

The effect of market orientation on business profitability


Narver, John C.

Cambridge, Mass. : Marketing Science Institute, [1989]

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 WATERFT BUSINESS  658.802 Nar/Eom  AVAILABLE
2
Book
1992

Market orientation, performance and the moderating influence of competitive environment


Slater, Stanley F.

Cambridge, Mass. : Marketing Science Institute, 1992

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 WATERFT BUSINESS  658.8 Sla/Mop  AVAILABLE
3
Book
2005

Marketing of high technology products and innovations


Mohr, Jakki J.
Second edition
Upper Saddle River, N.J. : Pearson Prentice Hall, [2005]

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 MELB  658.802 Moh/Moh 2005  AVAILABLE
4
Book
2010

Marketing of high-technology products and innovations


Mohr, Jakki J.
Third edition
Upper Saddle River, NJ : Prentice Hall,, [2010]

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 MELB  658.802 Moh/Moh 2010  AVAILABLE
5
Book
1992

Superior customer value and business performance : the strong evidence for a market-driven culture


Slater, Stanley F.

Cambridge, Mass. : Marketing Science Institute, 1992

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 WATERFT BUSINESS  658.835 Sla/Scv  AVAILABLE
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