Book Cover
E-book
Author Somerville, Ian

Title International Public Relations : Perspectives from deeply divided societies
Published Georgetown : Taylor and Francis, 2016

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Description 1 online resource (282 pages)
Series Routledge New Directions in Public Relations & Communication Research
Routledge New Directions in Public Relations & Communication Research
Contents Cover; Half Title ; Title Page ; Copyright Page ; Dedication ; Table of Contents ; List of illustrations; List of contributors; Foreword: Krishnamurthy Sriramesh ; Acknowledgements; 1. Introduction: Public relations in deeply divided societies ; References; 2. Nation building in the Former Yugoslavia: A 20-year retrospective to understand how public relations rebuilds relationships in divided societies ; Introduction; Nation building and communication; Nations as networks of co-created meaning; Public relations and nation building in Bosnia and Herzegovina, and Croatia
Social capital and the roles played by public relations in stabilization and nation buildingImplications for public relations in rebuilding divided societies: the difference between just communicating and using public re; Conclusion; References; 3. Dialogue with the enemy: Lessons for public relations on dialogue facilitation drawn from the Israeli-Palestinian conflict; Introduction; History and background; Literature review; Martin Buber and the origins of dialogue; Methodology; The case; The role of the dialogue facilitator; Discussion; Conclusion; References
4. Making sense of communication in societies divided by terrorism: Lessons from Northern Ireland Introduction; The context: Northern Ireland; The terrorists; The public; The media; The government; Conclusion; References; 5. Deliberative democracy and government public relations in a deeply divided society: Exploring the perspectives of Government Information Officers in Northern Ireland; Deliberative democracy, public relations and the; public sphere'; Government public relations and the media; Post-conflict Northern Ireland: devolution and consociational governance; Method
Government Information Officers: changing roles and relationshipsThe consociational political architecture and; government' communication; Discussion and conclusion: deliberative democracy in Northern Ireland?; Notes; References; 6. The entity-agent framework as a starting point for international public relations and public diplomacy research; Introduction; The functionalist perspective in IPR and PD and the reification of the country; Beyond country concretism in IPR and PD research; Towards an entity-agent framework for IPR and PD research
Applying the entity-agent framework to IPR and PD researchConclusion; References; 7. Catalonia's public diplomacy and media relations strategy: A case study of the Eugeni Xammar Programme of International Communication and Public Relations; Introduction; Literature review; Methodology; Case study: the Eugeni Xammar Programme of International Communication and Public Relations of the Catalan Government; Analysis and discussion; Conclusions; References
Summary International Public Relations: Perspectives from deeply divided societies is positioned at the intersection of public relations (PR) practice with socio-political environments in divided, conflict and post-conflict societies. While most studies of PR focus on the activity as it is practiced within stable democratic societies, this book explores perspectives from contexts that have tended to be marginalized or uncharted.?Presenting research from a diverse range of societies still deeply divided along racial, ethnic, religious or linguistic lines, this collection engages with a variety of questions including how PR practice in these societies may contribute to our understanding of PR theory building. Importantly, it highlights the role of communication strategies for actors that still deploy political violence to achieve their goals, as well as those that use it in building peace, resolving conflict, and assisting in the development of civil society.?Featuring a uniquely wide range of original empirical research, including studies from Israel/Palestine, Mozambique, Northern Ireland, former Yugoslavia, former Czechoslovakia, Spain, Malaysia and Turkey, this groundbreaking book will be of interest not only to scholars of public relations, but also political communication, international relations, and peace and conflict studies.?With a Foreword by Krishnamurthy Sriramesh, Editor of The Global Public Relations Handbook
Notes 8. Government communication in Mozambique: The open presidencies of Armando Guebuza as a public relations strategy to strengthen national identity
Print version record
Subject Public relations -- Cross-cultural studies
Public relations and politics -- Cross-cultural studies
BUSINESS & ECONOMICS -- Public Relations.
LANGUAGE ARTS & DISCIPLINES -- Communication Studies.
Public relations
Public relations and politics
Genre/Form Cross-cultural studies
Form Electronic book
Author Hargie, Owen
Taylor, Maureen
Toledano, Margalit
ISBN 9781317507918
1317507916