| Description |
1 online resource (x, 254 pages) : illustrations |
| Contents |
pt. 1. Innovative case study methodology -- a concept for executive development -- pt. 2. The genetically growing case study in seminar practice -- pt. 3. Transfer of the genetically growing case study (GGCS) to the company |
| Summary |
This book presents a new approach of management education for Executives. In contrast to the historical Harvard Concept, Executives learn in this MBA program through the Zurich Living Case Method how to solve a real entrepreneurial problem in very little time and as efficient as possible. Companies from Europe, USA and China provide information for the Zurich Living Cases and benefit from the realistic solutions developed by the Executives during and after their MBA studies |
| Analysis |
economie |
|
economics |
|
bedrijfswetenschap |
|
management science |
|
bedrijfsvoering |
|
management |
|
Management studies, Business Administration, Organizational Science (General) |
|
Economics (General) |
|
Management, bedrijfskunde, organisatiekunde (algemeen) |
|
Economie (algemeen) |
| Bibliography |
Includes bibliographical references |
| Notes |
English |
|
Print version record |
| In |
Springer e-books |
| Subject |
Executives -- Training of -- Case studies
|
|
Case method.
|
|
Business failures -- Case studies
|
|
case method.
|
|
Affaires.
|
|
Science économique.
|
|
Economie de l'entreprise.
|
|
Case method.
|
|
Business failures.
|
|
Executives -- Training of.
|
| Genre/Form |
Case studies.
|
|
Case studies.
|
|
Études de cas.
|
| Form |
Electronic book
|
| ISBN |
9783540289753 |
|
3540289755 |
|
3540289739 |
|
9783540289739 |
|
