Title Joining forces to expand marketing knowledge : 11th Australian & 10th New Zealand Combined Marketing Educators' Conference, Auckland, New Zealand, 25-27 November 1996 : proceedings / edited by Andrea M. Martin & Richard G. Starr, Jnr

Published Auckland, N.Z. : Dept. of Marketing, University of Auckland, [1996]

Copies

Location	Call no.	Vol.	Availability
W'PONDS	380.1 Mar/Jft	1	AVAILABLE
W'PONDS	380.1 Mar/Jft	2	AVAILABLE

Description 2 volumes (xxiv, 904 pages) : illustrations ; 30 cm Notes Forty-five papers Bibliography Includes bibliographical references Subject Marketing -- Congresses. Marketing -- Study and teaching -- Congresses. Genre/Form Conference papers and proceedings. Author Martin, Andrea M Starr, Richard G University of Auckland. Department of Marketing Australia New Zealand Marketing Educators' Conference (1996 : University of Auckland) ISBN 0473041979 (v. 1 : pbk.) 0473042460 (v. 2 : pbk.)

Other Titles Australia New Zealand Marketing Educators' Conference Proceedings of the 1996 Australia New Zealand Marketing Educators' Conference

  Permalink