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Book Cover
E-book
Author Stefanescu-Mihaila, Ramona Olivia

Title Deceptive and subliminal advertising of the slimming product market. : case study: Romania / Ramona Olivia S̮tefănescu-Mihăilă, Lecturer PhD, Spiru Haret University, Bucharest
Published New York : Addleton Academic Publishers, [2014]

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Description 1 online resource (ix, 173 pages :) illustrations
Notes Minimal Level Cataloging Plus. DLC
Subject Advertising.
Advertising -- Psychological aspects.
Weight loss preparations -- Marketing
Advertising
Advertising -- Psychological aspects
Form Electronic book
LC no. 2014957785
ISBN 9781935494812
1935494813
9781935494829
1935494821