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Author
Stefanescu-Mihaila, Ramona Olivia
Title
Deceptive and subliminal advertising of the slimming product market. : case study: Romania / Ramona Olivia S̮tefănescu-Mihăilă, Lecturer PhD, Spiru Haret University, Bucharest
Published
New York : Addleton Academic Publishers, [2014]
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Description
1 online resource (ix, 173 pages :) illustrations
Notes
Minimal Level Cataloging Plus. DLC
Subject
Advertising.
Advertising -- Psychological aspects.
Weight loss preparations -- Marketing
Advertising
Advertising -- Psychological aspects
Form
Electronic book
LC no.
2014957785
ISBN
9781935494812
1935494813
9781935494829
1935494821
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