| Description |
xv, 400 pages : illustrations ; 24 cm |
| Series |
Routledge interpretive market research series |
|
Routledge interpretive marketing research series.
|
| Contents |
Introduction: The problematics of representation / Barbara B. Stern -- Pt. 1. Researchers and representation. 1. The icons of consumer research: using signs to represent consumers' reality / Kent Grayson. 2. Quantitative tools and representation / Dawn Iacobucci. 3. Narratological analysis of consumer voices in postmodern research accounts / Barbara B. Stern -- Pt. 2. Representation and verbal data. 4. Daring consumer-oriented ethnography / Eric Arnould. 5. Living the texts of everyday life: a hermeneutic perspective on the relationships between consumer stories and life-world structures / Craig Thompson. 6. Creating the frame and the narrative: from text to hypertext / Susan Spiggle -- Pt. 3. Representation and pictorial data. 7. Consuming representation: a visual approach to consumer research / Jonathan E. Schroeder. 8. Journey to Kroywen: an ethnoscopic auto-auto-auto-driven stereographic photo essay / Morris B. Holbrook -- Pt. 4. Pragmatics, innovation, and critical issues |
|
9. Advertising narratives: what are they and how do they work? / Jennifer Edson Escalas. 10. Poetry and representation in consumer research: the art of science / Barbara B. Stern, George M. Zinkhan and John E. Sherry, Jr. 11. Multimedia approaches to qualitative data and representations / Russell W. Belk. 12. Conducting the choir: representing multimethod consumer research / Linda L. Price and Eric Arnould. 13. Unlucky for some: slacker scholarship and the well-wrought turn / Stephen Brown. 14. Afterwords: some reflections on the mind's eye / Elizabeth C. Hirschman |
| Bibliography |
Includes bibliographical references and index |
| Subject |
Consumers -- Research -- Methodology.
|
| Author |
Stern, Barbara B.
|
| LC no. |
98011171 |
| ISBN |
0415184134 (hardbound) |
|
0415184142 (paperback) |
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