| Description |
ix, 277 pages ; 25 cm |
| Contents |
Introduction: The power of the unexpected -- The true nature of corporate creativity -- How preconceptions limit corporate creativity -- What do we really know about creativity? -- The decline of the simple suggestion system and the rise of a new generation -- How misalignment shuts down creativity -- Alignment: the first essential element -- Self-initiated activity -- Unofficial activity -- Serendipity -- Diverse stimuli -- Within-company communication -- Unleashing corporate creativity: where to start |
| Summary |
Corporate creativity identifies six essential elements that companies can use to turn their creativity from a hit-or-miss proposition into something consistent that they count on: alignment; self-initiated activity; unofficial activity; serendipity; diverse stimuli; within- company communication |
| Analysis |
Creative ability in business |
|
Organizational learning |
|
Technological innovations Management |
| Notes |
Includes index |
| Bibliography |
Includes bibliographical references (pages 249-258) and index |
| Notes |
Also available electronically |
| Subject |
Creative ability in business.
|
|
Organizational learning.
|
|
Technological innovations -- Management.
|
| Author |
Stern, Sam, 1950-
|
|
Books24x7, Inc.
|
| LC no. |
97024838 |
| ISBN |
1576750094 |
|
1576750493 |
|
9781576750094 |
|
9781576750490 |
|
