| Description |
1 online resource (328 pages) : illustrations |
| Contents |
Cover; Half Title; Title Page; Copyright Page; Author Notes & Acknowledgements; Table of Contents; Introduction: The Theory and Practice of Motion Design; Part 1: Theoretical Perspectives; Section 1: Interdisciplinary Influences and Origins; Liberating Words from the Printed Page; The Evolution of the Motion Graphic Design Discipline Seen Through Its Definitions Over Time; Motion in Graphic Design: Interdisciplinary References for Teaching; Re-framing Design: Engaging Form, Meaning, and Media; Section 2: Communication Theory; Figures of Speech and Motion Design |
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Understanding Text::Image Composites in Title SequencesTowards the Cumulative Effect of Expository Motion Graphics: How Visual Explanations Resonate with Audiences; Section 3: Science and Perception; Motion Attracts Attention; A conversation with Daniel Alenquer, Playerium; Part 2: Practice & Application; Section 1: Brand Building and Identities; A conversation with Guy Wolstenholme and Jon Hewitt, Moving Brands; Identities in Motion: Logo Introductions as Brand-Building Narratives; A conversation with Jakob Trollbäck, Trollbäck+Company; Section 2: Interface and Interaction Design |
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Navigating VOX/UI: The Integration of Motion in a Voice-Controlled Information SystemA conversation with Jeff Arnold, Microsoft; Energetic Alpha: A Design Continuum Created Through Collaboration; Section 3: Narrative and Storytelling; A conversation with Kyle Cooper, Prologue Films; The Blurry Intersection of Illustration and Animation; A conversation with Karin Fong, Imaginary Forces; Section 4: Space and Environment; Motion Design in the Context of Place; Motion Design: Application and Impact on the Exhibition Experience-from Theory to Practice |
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Section 5: Experimental Visualizations & New ApplicationsFragmented Motion: Split-Screen and Asynchronous Video; A conversation with Isabel Meirelles, author of Design for Information; A conversation with Matt Pasternack, InfoMotion; Section 6: Educating Motion Designers; Notes from the Classroom; Understanding Motion Literacy through Systems and Behaviors; Practitioner Perspectives on Educating Motion Designers; Kyle Cooper; Daniel Alenquer; Karin Fong; Guy Wolstenholme and Jon Hewitt; Isabel Meirelles; Jakob Trollbäck; Index |
| Summary |
"This collection offers an expansive, multiplatform exploration of the rapidly-expanding area of motion design and motion graphics, taking into account both theoretical questions and creative professional practice. Spanning interaction design, product interfaces, kinetic data visualizations, typography, TV and film title design, brand building, narrative storytelling, history, exhibits and environments, editors R. Brian Stone and Leah Wahlin offer an interdisciplinary range of academic essays and professional interviews that together form a dialogue between motion design theory and professional practice. Written for both those critically engaged with motion design as well as those working or aspiring to work professionally in the field, the book features a range of international contributors and interviews with some of the best-known designers in the field, including Kyle Cooper, Karin Fong, and Daniel Alenquer. The Theory and Practice of Motion Design seeks to illuminate the diverse, interdisciplinary field of motion design by offering a structured examination of how motion design has evolved, what forces define our current understanding and implementation of motion design, and how we can plan for and imagine the future of motion design as it unfolds."-- Provided by publisher |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Description based on print version record |
| Subject |
Motion in art.
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Graphic arts.
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Computer graphics.
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Animation (Cinematography)
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Image processing -- Digital techniques.
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Computer Graphics
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computer graphics.
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animations (visual works)
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digital imaging.
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animation (process)
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ART -- Performance.
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ART -- Reference.
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Animation (Cinematography)
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Computer graphics
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Graphic arts
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Image processing -- Digital techniques
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Motion in art
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| Form |
Electronic book
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| Author |
Stone, R. Brian, 1963- editor.
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Wahlin, Leah, editor.
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| LC no. |
2020693774 |
| ISBN |
9781351034524 |
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1351034529 |
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9781351034548 |
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1351034545 |
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9781351034531 |
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1351034537 |
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