Title Branding and brand management / T.C. Melewar and Sharifah Faridah Syed Alwi

Published London : Henry Stewart Talks, 2012

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HSTalks Business & Management Collection

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Description 1 streaming video file (41 min.) Series Principles of marketing Henry Stewart talks. Marketing & management collection. Principles of marketing Contents What is branding? -- Brand elements -- Brand association -- Brand image -- Perceived value -- Quality -- Brand management -- Building brand equity -- Sustaining the brand -- Key factors to branding -- Why branding? -- Why organisations brand -- New branding challenges -- Brand engagement Notes Animated audio-visual presentation with synchronized narration Title from title frames Subject Branding (Marketing) branding. Branding (Marketing) Form Streaming video Author Syed Alwi, Sharifah Faridah, (University of Malaya, Malaysia)

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