| Description |
1 online resource |
| Contents |
01: Why do a media interview? 02: Preparing for your interview; 03: How to create a resonant message; 04: Keeping your cool; 05: Voice and body language; 06: The perfect tone of voice; 07: Keeping control of the interview; 08: Winning over sceptical and hostile audience; 09: Crisis media interviews; 10: Capitalizing on your interview |
| Summary |
"A practical guide to preparing for, conducting, and evaluating the success of media interviews, this book is based on communications expert Robert Taylor's eight-step methodology for polished and confident interview delivery across a range of platforms--TV, radio, internet, and video. Taylor explains how to handle nerves, voice and body language, communicate in a crisis, answer unfair questions, know when to decline interviews, win over skeptical audiences, and create a resonant message"-- Provided by publisher |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Print version record |
| Subject |
Interviewing in mass media.
|
|
Public relations.
|
|
Public Relations
|
|
public relations.
|
|
Public Relations.
|
|
BUSINESS & ECONOMICS -- Public Relations.
|
|
BUSINESS & ECONOMICS -- Business Communication -- General.
|
|
PSYCHOLOGY -- Social Psychology.
|
|
Interviewing in mass media
|
|
Public relations
|
|
Business communication and presentation.
|
|
Public relations.
|
| Form |
Electronic book
|
| ISBN |
9780749474737 |
|
0749474734 |
|
