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Author George, Sajeev Abraham, author

Title Suntej Engineering : a struggle to stay afloat in the face of competition / Sajeev Abraham George (Operations and Supply Chain, S.P. Jain Institute of Management and Research, Mumbai, Maharashtra, India), Latika Tejwani (Operations and Supply Chain, S.P. Jain Institute of Management and Research, Mumbai, Maharashtra, India), Anubha Kachhawa Saini(Information Management, S.P. Jain Institute of Management and Research, Mumbai, Maharashtra, India), Nikhil Pathak (Finance, S.P. Jain Institute of Management and Research, Mumbai, Maharashtra, India), and Nimish Kanvinde (Finance, S.P. Jain Institute of Management and Research, Mumbai, Maharashtra, India)
Published Bingley, U.K. : Emerald Publishing Limited, 2018
018
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Emerald Emerging Markets    View Resource Record  

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Description 1 online resource
Series Emerald emerging markets case studies, 2045-0621 ; volume 8, issue 4
Notes The case is intended to enable the student to understand: The dynamics of SME, particularly in the adhesive industry entrepreneurial dilemma faced by the owner of an SME, faced with an existential crisis; the application of analytical frameworks such as Porters five forces, PESTEL and SWOT in strategy formulation; importance of long-term supplier relationships and focus on quality in retaining relationship clients
The case is set up in the context of a SME in the adhesive industry in India where the Managing Director of the company Suntej Engineering Private Ltd was engulfed with questions on the future of the firm. The firm was faced with multiple challenges mostly from the external environment. The case could help students to appreciate the process of strategic decision-making by the owner of a small firm, in response to a crisis situation, and how his vast experience and entrepreneurial mind-set helps him to tide over the crisis
Teaching Notes are available for educators only. Please contact your library to gain login details
Bibliography Includes bibliographical references and index
Subject Small business
Customer loyalty
Business & Economics -- Entrepreneurship.
Entrepreneurship.
Genre/Form Case studies.
Form Electronic book
Author Tejwani, Latika, author
Saini, Anubha Kachhawa, author
Pathak, Nikhil, author
Kanvinde, Nimish, author