| Description |
1 online resource (310 pages) |
| Contents |
Store Wars; TABLE OF CONTENTS; ACKNOWLEDGEMENTS; INTRODUCTION; Chapter 1: SHIFTING OF POWER IN THE VALUE CHAIN; Chapter 2: DIFFERENCES BETWEEN MANUFACTURERS AND RETAILERS; Chapter 3: THE FRAGILITY OF A MARKETING ORIENTATION; Chapter 4: RETAILERS AND THE MARKETING CONCEPT; Chapter 5: THE BATTLEFIELD FOR MINDSPACE AND SHELFSPACE; Chapter 6: THE BATTLE FOR MINDSPACE; Chapter 7: THE BATTLE FOR SHELFSPACE; Chapter 8: CREATING A SUSTAINABLE RETAIL DIFFERENTIAL ADVANTAGE; Chapter 9: PRIVATE LABEL; Chapter 10: TRADE MARKETING; Chapter 11: INTERNATIONALISATION AND EMERGING MARKETS |
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Chapter 12: E-RETAILINGChapter 13: THE NEW ORDER AND ITS CHALLENGES; Appendix 1: TOP PRIVATE LABEL MANUFACTURERS; Appendix 2: BRIC MARKET SNAPSHOTS; INDEX; STOREWARS IS THE WORLD'S LEADING BUSINESS MANAGEMENT SIMULATION PROGRAMME |
| Summary |
The sequel to the highly successful Store Wars: the battle for mindspace and shelfspace published in 1995. The new edition will retain all the strengths of the old book including a comprehensive and complex approach to the consumer & retail market and the interaction between FMCG retailers and manufacturers. The book will be thoroughly revised and updated and will consist of 4 main parts:A section on leading FMCG companies and brands (such as Coke, P & G, Unilever, Nestle, L'Oreal etc.), their marketing and branding strategies in the western markets (USA, Western Europe: UK, France, Germany and |
| Notes |
Print version record |
| Subject |
Business -- Marketing
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Business.
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Marketing.
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Retail trade.
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Marketing
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Commerce
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marketing.
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business (commercial function)
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BUSINESS & ECONOMICS -- General.
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Business
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Business -- Marketing
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Marketing
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Retail trade
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| Form |
Electronic book
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| Author |
Bradley, John
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| ISBN |
9781118374245 |
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111837424X |
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