Cover -- Half Title -- Series -- Title -- Copyright -- Contents -- Acknowledgments -- 1 The long tail: the effects of media choice and audience fragmentation on the campaign process -- 2 Merch, fandom, and sports metaphors: the commodification of the modern campaign -- 3 From daytime talk to late-night punchlines: campaign strategy and soft news -- 4 Sitcoms and satire: the art of the political cameo -- 5 Partnerships in pop culture: courting the celebrity endorsement -- 6 The instaworthy campaign: gaming, streaming, and social media
7 Trivialization or accessibility? The democratic implications of entertaining the electorate -- Index
Summary
This book provides a thorough foundation for understanding the shift from political campaigning via legacy news media to campaigning through entertainment media
