| Description |
1 online resource |
| Series |
SAGE Knowledge. Cases |
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SAGE Knowledge. Cases
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| Summary |
Standing at water's edge, Marina Bay Sands (MBS) annually attracted 45 million visitors who came to lodge, to gamble, to shop, to relax, to attend meetings or weddings, to eat, or simply to gawk at the facilities. But as the integrated resort had become a temple of luxury recreation, could it also become a symbol of sustainable enterprise? The resort had garnered a Green Mark Platinum Award and was actively tackling its waste, water, and energy systems. The convention center also became the first facility in Southeast Asia to obtain ISO 20121 Sustainable Events Management System certification. With some success under its belt, the MBS team was looking to make its operations more sustainable. Was the resort on the right path? What projects should MBS prioritize and how should they make decisions? How should MBS market its green event packages to consumers, and how should sustainable events be priced? |
| Notes |
Originally Published InBourg-Meyer, V., Kum, D., Elias, J., & Uetake, K. (2018). Marina Bay Sands: Sustainability challenges and opportunities in the events industry. Yale SOM Case 101-18. New Haven, CT: Yale School of Management, Yale University |
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Description based on XML content |
| Subject |
Marina Bay Sands (Resort : Singapore)
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| SUBJECT |
Marina Bay Sands (Resort : Singapore) fast (OCoLC)fst01974788 |
| Subject |
Resort development -- Singapore -- Case studies
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Resorts -- Singapore -- Case studies
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Hotels -- Singapore -- Case studies
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Hotels.
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Resort development.
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Resorts.
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Singapore.
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| Genre/Form |
Case studies.
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| Form |
Electronic book
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| Author |
Kum, Doreen, author
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Elias, Jaan, author
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Uetake, Kosuke, author
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| ISBN |
9781526468130 |
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1526468131 |
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