Chapter 11: Using the Second-and Third-Tier PPC Systems Chapter 12: Using Geo-Targeting Chapter 13: Working with Content or Contextual Placement
Chapter 3: Calculating ROI (Return on Investment) Chapter 4: Selecting Keywords Chapter 5: Creating Landing Pages Chapter 6: Finding the Right Words for Your Ad Chapter 7: Bidding on Keywords
How This Book Is Organized Icons Used in This Book Part I: Preparing for Your Campaign Chapter 1: Introducing Pay Per Click Advertising Chapter 2: The Different Forms of PPC
Part II: Using the PPC Systems Chapter 8: Working with Yahoo! Sponsored Search Chapter 9: Buying Traffic from Google AdWords Chapter 10: Harnessing MSN Keywords
Pay Per Click Search Engine Marketing For Dummies About the Author Dedication Author's Acknowledgments Contents at a Glance Table of Contents Introduction About This Book Foolish Assumptions
Analysis
Environment Management Applications of environmental impact analysis
Notes
"A Wiley-Interscience publication."
Developed at the Workshop on Adaptive Assessment of Ecological Policies, International Institute for Applied Systems Analysis, 1977
Includes index
Bibliography
Bibliography: pages 357-363
Issuing Body
Developed at the Workshop on Adaptive Assessment of Ecological Policies, International Institute for Applied Systems Analysis, 1977
