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Book Cover
Book

Title Adaptive environmental assessment and management / edited by C. S. Holling ; sponsored by the United Nations Environmental Program
Published [Laxenburg, Austria] : International Institute for Applied Systems Analysis ; Chichester ; New York : Wiley, [1978]
©1978

Copies

Location Call no. Vol. Availability
 W'PONDS  333.7 Ada  AVAILABLE
Description xviii, 377 pages : illustrations ; 24 cm
Series Wiley IIASA international series on applied systems analysis ; 3
International series on applied systems analysis ; 3
Contents Chapter 11: Using the Second-and Third-Tier PPC Systems Chapter 12: Using Geo-Targeting Chapter 13: Working with Content or Contextual Placement
Chapter 3: Calculating ROI (Return on Investment) Chapter 4: Selecting Keywords Chapter 5: Creating Landing Pages Chapter 6: Finding the Right Words for Your Ad Chapter 7: Bidding on Keywords
How This Book Is Organized Icons Used in This Book Part I: Preparing for Your Campaign Chapter 1: Introducing Pay Per Click Advertising Chapter 2: The Different Forms of PPC
Part II: Using the PPC Systems Chapter 8: Working with Yahoo! Sponsored Search Chapter 9: Buying Traffic from Google AdWords Chapter 10: Harnessing MSN Keywords
Pay Per Click Search Engine Marketing For Dummies About the Author Dedication Author's Acknowledgments Contents at a Glance Table of Contents Introduction About This Book Foolish Assumptions
Analysis Environment Management Applications of environmental impact analysis
Notes "A Wiley-Interscience publication."
Developed at the Workshop on Adaptive Assessment of Ecological Policies, International Institute for Applied Systems Analysis, 1977
Includes index
Bibliography Bibliography: pages 357-363
Issuing Body Developed at the Workshop on Adaptive Assessment of Ecological Policies, International Institute for Applied Systems Analysis, 1977
Subject Conservation of natural resources.
Ecology.
Economic development.
Environmental impact analysis.
Environmental impact statements.
Environmental protection.
System analysis.
Author Holling, C. S.
United Nations Environment Programme.
Workshop on Adaptive Assessment of Ecological Policies (1977 : International Institute for Applied Systems Analysis)
LC no. 78008523
ISBN 0471996327