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Authors (Last name first) (1-3 of 3)
Urban, Glen,
1
2015
The Case for 'Benevolent' Mobile Apps
Sultan, Fareena, author
1st edition
MIT Sloan Management Review, 2015
Rating:
Electronic Resources
2
2005
Don't Just Relate-Advocate!: A Blueprint for Profit in the Era of Customer Power
Urban, Glen, author
1st edition
[Place of publication not identified] : Pearson, 2005
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Electronic Resources
3
2017
The Power of Consumer Stories in Digital Marketing
Urban, Glen, author
1st edition
MIT Sloan Management Review, 2017
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Electronic Resources
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