| Description |
1 online resource |
| Series |
Bocconi on Management |
|
Bocconi on Management
|
| Contents |
The Revolution in Competitive Games -- The Movement Game: Breaking Down Orthodoxies -- The Maneuvers of the Movement Game -- The Barriers to Change -- Defence Strategies in the Movement Game -- The Imitation Game -- Creating Barriers to Imitation -- The Position Game -- Offensive And Defensive Maneuvers In The Position Game -- The Final Frontier of Value |
| Summary |
'If we want things to stay as they are, things will have to change.' from the Italian novel The Leopard, is the starting point of this book which proposes a new framework to effectively manage offensive and defensive marketing strategies. It reinterprets the competitive challenge as a circular journey, that is, an endless sequence of three competitive 'seasons'. The authors call them the games of movement, imitation, and position. Competitive seasons and their most effective marketing maneuvers are fully discussed with the support of figures, incidents, and almost 100 international examples. Altogether, almost 50 offensive and defensive strategies are presented. The book provides the reader with both managerial tools and strategic marketing vision to manage the present while designing the future |
| Bibliography |
Includes bibliographical references and index |
| Subject |
Competition
|
|
Strategic planning.
|
|
Business strategy.
|
|
Sales & marketing.
|
|
BUSINESS & ECONOMICS -- Marketing -- General.
|
|
BUSINESS & ECONOMICS -- Strategic Planning.
|
|
BUSINESS & ECONOMICS -- Management.
|
|
Business and Management.
|
|
Competition
|
|
Strategic planning
|
| Form |
Electronic book
|
| Author |
Arbore, Alessandro, 1972-
|
| ISBN |
9780230354586 |
|
0230354580 |
|
0230301649 |
|
9780230301641 |
|
9781283946902 |
|
1283946904 |
|
