Great Openings: Lift them with levity -- Tell 'em what you're gonna tell 'em -- Tell a story -- Share words of wisdom -- What's in it for them? -- Network -- Give the audience "star billing" -- Report research results -- Create a survey -- What's in the news? -- Tell a heroic story -- Mingle, mingle, mingle -- Let your audience decide the direction -- Great Closings: Tell 'em what you told 'em -- Do a benefit review -- Ask a question -- Follow a circular construction -- Use illuminating images -- Play a theme song -- Call for commitment -- Dream of the possibilities -- BUild buddy pacts -- Ink ideas -- Share intentions -- Provide conclusion -- Stop with shock -- Leave 'em crying