| Description |
1 online resource (371 p.) |
| Contents |
Intro -- Title Page -- Copyright Page -- Table of Contents -- Introduction -- About This Book -- Foolish Assumptions -- Icons Used in This Book -- Beyond the Book -- Where to Go from Here -- Part 1 Creating Your Profile -- Chapter 1 Installing Instagram -- Moving Instagram to the Launch Pad -- Installing on a Computer -- Installing on a Windows PC (sort of) -- Installing on a Mac (sort of) -- Installing on Instagram's Native Platform -- Installing on an iPhone -- Installing on an iPad -- Instagram Has Android Covered, Too -- No App? No Problem: Instagram Is on the Web |
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Starting to Gram Instantly -- Starting Instagram on a computer -- Starting Instagram on a mobile device -- Chapter 2 Setting Up Your Profile -- Professional Profile Practices -- Choosing a name and username for your business -- Choosing a profile photo that attracts customers -- Writing a Bio That Draws in Followers -- Deciding what information to include -- Formatting your bio -- Using a call to action to drive website traffic -- Choosing a website link that encourages clicks -- Taking Advantage of a Business Profile Upgrade -- Connecting to a Facebook page -- Navigating your business profile |
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Chapter 3 Hitting Your Target Audience -- Organizing Your Marketing Goals and Roles -- Assembling your Instagram team -- Determining your brand voice -- Envisioning your look -- Gathering Post Ideas -- Researching your competition -- Determining post content -- Creating a content calendar -- Evaluating third-party scheduling and analytics platforms -- Part 2 Creating Your Narrative -- Chapter 4 Taking and Posting Great Photos -- Taking Your Best Shot -- Improving Your Best Shot -- Applying a filter -- Tweaking with the editing tools -- Saving your changes (or not) -- Enriching Your Photo |
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Describing your photo -- It's good to have options -- Posting Your Photos: Ta Da! -- Uploading Photos from Your Camera Roll -- Uploading Multiple Photos to One Post -- Selecting multiple photos -- Applying filters and adding photos -- Editing photos individually -- Adding information and sharing your photos -- Chapter 5 Recording and Posting Great Videos -- Recording Your Day -- Filming with a smartphone or tablet -- Recording multiple video clips -- Deleting video clips -- Checking out your video -- Improving Your Video -- Applying a filter -- Changing the cover frame -- Adding details |
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Posting your video -- Uploading a Stored Video -- Uploading Multiple Videos -- Part 3 Interacting with Others -- Chapter 6 Finding People to Follow -- Where Are My Peeps? -- Finding your Facebook friends -- Syncing your contact list -- Finding New Friends -- Exploring the Explore function -- Searching the Search feature -- Letting Instagram suggest users to you -- Following Your Industry -- Watching your competition -- Getting noticed by big brands -- Deciding Whom to Follow Back -- Viewing and following your followers -- Reciprocating a follow or not -- Finding Your Insta-Tribe |
| Notes |
Description based upon print version of record |
|
Finding or creating a community you vibe with |
| Form |
Electronic book
|
| Author |
Butow, Eric
|
|
Walker, Corey
|
| ISBN |
9781119696629 |
|
1119696623 |
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