| Description |
1 online resource (xiii, 210 pages) |
| Series |
Palgrave Macmillan series in global public diplomacy |
|
Palgrave Macmillan series in global public diplomacy.
|
| Contents |
Contents -- Illustrations -- Preface -- 1. Soft Power, Nation Branding, and the World Expo -- 2. Branding Nations -- 3. The Shanghai Expo as a Site for Nation Branding -- 4. Defining Nation Brands -- 5. Communicating Nation Brands -- 6. Experiencing Nation Brands -- 7. Remembering Nation Brands -- 8. Nation Branding as Strategic Narrative -- 9. Nation Branding: Perspectives, Practices, and Prospects -- Coda -- Notes |
| Summary |
This book explores the concept of nation branding - what it is and how it works - through an instructive case of the 2010 World Expo in Shanghai, where 190 countries showcased their national cultures to a predominantly Chinese audience. The comparative analysis of national pavilions (including Brazil, India, Israel, South Africa, South Korea, Spain, the United Arab Emirates and the United States) demonstrates how a place-branding activity, such as the World Expo, facilitates communication to build a nation's image, thereby enhancing its soft power. As nation-branding efforts will only increase in the coming years, this study forms an important basis for future inquiry |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Print version record |
| SUBJECT |
Expo (International Exhibitions Bureau) (2010 : Shanghai, China) http://id.loc.gov/authorities/names/n2006033189
|
|
Expo (International Exhibitions Bureau) fast |
| Subject |
Exhibitions -- China -- Shanghai
|
|
National characteristics, Chinese.
|
|
TECHNOLOGY & ENGINEERING -- General.
|
|
Exhibitions
|
|
National characteristics, Chinese
|
|
Public opinion
|
| SUBJECT |
China -- Public opinion
|
| Subject |
China
|
|
China -- Shanghai
|
| Form |
Electronic book
|
| ISBN |
9781137361721 |
|
1137361727 |
|
1137361719 |
|
9781137361714 |
|
