Title Establishing a contemporary airport route development strategy / John Weatherill

Published London : Henry Stewart Talks, 2009

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HSTalks Business & Management Collection

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Description 1 streaming video file (55 min.) : digital, mono, SWF file, sound, color Series Marketing & management collection. Latest thinking in airport marketing : gaining a competitive edge in today's changing industry environment Henry Stewart talks. Marketing & management collection. Latest thinking in airport marketing Contents Overview of a strategic route development process from an airport's perspective -- Market research requirements and methodology -- Air service development strategy and implementation, including strategy components and considerations -- Improving air service development effectiveness with Quality of Service Index analysis, including specific discussion of methodology and software Notes Animated audio-visual presentation with synchronized narration Title from title frames Subject Aeronautics, Commercial -- Marketing Airports -- Marketing Aeronautics, Commercial -- Marketing. Airports -- Marketing. Form Streaming video

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