| Description |
1 online resource : illustrations (some color) |
| Contents |
Innovate or Die: Efficient Innovation Instead of Inefficient Start-up Thinking -- Efficient Innovation With the 5C Process -- The Innovation Machine: Efficient Innovation in Corporations -- The End Is Not Nigh. |
| Summary |
65% of global CEOs are concerned about losing the innovation race against disruptive start-ups. The supposed solution: copying their methods. But as corporations are not start-ups, this is a fatal mistake. Most ideas never reach successful implementation, and innovation becomes frustration. So how does a solution look like that enables large firms to systematically leverage their existing strength and thus win the innovation race sustainably? The answer is the 5C process for efficient innovation. This book closes a gap in the practice-oriented innovation literature - and brings the desire for innovation back to established companies. The road to successful innovation management is long - this book is the shortcut. Thomas Weiler, VP Innovation Portfolio & Strategic Programs, Deutsche Telekom An overdue update on traditional R&D processes for the 21st century. Uwe Wagner, CTO, Schaeffler Anyone who has ever experienced the methodology described here in practice will hide the book from the competition! Dr. Carsten Stocker, World Economic Forum, Global Future Council-Member |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Translated from German |
|
Online resource; title from PDF title page (SpringerLink, viewed February 17, 2022) |
| Subject |
Business enterprises.
|
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Organizational change.
|
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Research, Industrial.
|
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New products.
|
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Organizational Innovation
|
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Business enterprises
|
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New products
|
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Organizational change
|
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Research, Industrial
|
| Form |
Electronic book
|
| Author |
Weiss, Lysander, author
|
| ISBN |
9783030791148 |
|
3030791149 |
|
