Title A new paradigm in marketing-- the service dominant logic : academia's reactions to the theory of Vargo and Lusch / Christina Weißenfels

Published Hamburg : Anchor Academic Publishing, 2015

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Description 1 online resource Series Anchor compact Anchor compact Bibliography Includes bibliographical references Notes Online resource; title from PDF title page (EBSCO, viewed June 22, 2015) Subject Lusch, Robert F. Vargo, Stephen L., 1945- Marketing -- Philosophy Customer services. Relationship marketing. BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Customer services Marketing -- Philosophy Relationship marketing Form Electronic book ISBN 9783954897537 3954897539

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