| Description |
1 online resource (624 pages) |
| Series |
Elgar original reference |
|
Elgar original reference.
|
| Contents |
pt. 1. Consumer culture -- pt. 2. Consumers in context -- pt. 3. Connsumer impulsivity, compulsiveness and beyond -- pt. 4. Neuroscience and consumer choice -- pt. 5. Consumer behaviour in evolutionary perspective |
| Summary |
This Handbook examines the area of consumer behaviour from the perspective of current developments and developing areas for the discipline, to new opportunities that comprehend the nature of consumer choice and its relationship to marketing. Consumer research incorporates perspectives from a spectrum of long-established sciences: psychology, economics and sociology. This Handbook strives to include this multitude of sources of thought adding geography, neuroscience, ethics and behavioural ecology, to this list. Encompassing scholars with a passion for researching consumers, this Handbook highl |
| Bibliography |
Includes bibliographical references and index |
| Notes |
English |
|
Print version record |
| Subject |
Consumer behavior.
|
|
BUSINESS & ECONOMICS -- Consumer Behavior.
|
|
Consumer behavior
|
|
Konsumentpsykologi.
|
|
Konsumtion.
|
| Genre/Form |
Handbooks and manuals
|
| Form |
Electronic book
|
| Author |
Wells, Victoria
|
|
Foxall, G. R.
|
| LC no. |
2012930572 |
| ISBN |
9781781005125 |
|
1781005125 |
|
1849802440 |
|
9781849802444 |
|
