| Description |
xxi, 374 pages ; 24 cm |
| Series |
Wiley nonprofit law, finance, and management series |
|
Wiley nonprofit law, finance, and management series.
|
| Contents |
Ch. 1. Establishing the Organization's Direction -- Ch. 2. Working Together: Maximizing Board and Staff Effectiveness -- Ch. 3. Creating a Marketing Orientation in the Nonprofit Organization -- Ch. 4. Sustainable Growth: Developing Profitable Activities for the Professional and Trade Association -- Ch. 5. Raising Money to Serve Your Cause -- Ch. 6. Providing Needed Educational Programs -- Ch. 7. Making Your Meetings Work - For You and Your Members -- Ch. 8. Using Public Relations Tools to Reach a Broader Audience -- Ch. 9. Getting Political Support for Your Cause -- Ch. 10. Looking Beyond National Borders -- Ch. 11. The New Information Technology: Powerful Tools for Nonprofit Management, Marketing, and Communications -- Ch. 12. Financial Management -- Ch. 13. Your People and Their Environment -- Ch. 14. Knowing Important Legal Requirements -- Ch. 15. Selecting and Using Consultants |
| Notes |
Previous ed.: 1994 |
| Bibliography |
Includes bibliographical references and index |
| Subject |
Nonprofit organizations -- Management.
|
| Author |
Wilbur, Robert H. (Robert Hunter)
|
|
Smith, Bucklin & Associates.
|
| LC no. |
00025513 |
| ISBN |
0471380628 (cloth : alk. paper) |
|
