The structure of play -- Collapse and reemergence -- Defining the sector -- The drive for immersion -- Social and cooperative -- The convergence -- Future trends -- Conclusion
Summary
Digital Out of Home Entertainment is transforming the customer experience in shops, cinemas, museums; almost any environment where consumers are congregating. This book provides a 'state of play' exploration of the successes, the emerging new applications and the strategies that inform them--and is an essential guide for entertainment executives as well as those involved in retailing, the hotel industry, mobile communications, museums and heritage
