| Description |
xiii, 229 pages : illustrations ; 25 cm |
| Contents |
Contents note continued: 8.Competitive Intelligence analysis failure: diagnosing individual level causes and implementing organisational level remedies / Sheila Wright -- 9.Is loyalty driving growth for the brand in front? A two-purchase analysis of car category dynamics in Thailand / Charles Graham -- 10.Modeling customer churn in a non-contractual setting: the case of telecommunications service providers / Sarvenaz Choobdar -- pt. III Competitive Strategy -- 11.Protecting the Olympic brand: winners and losers / Nicola Williams-Burnett -- 12.Moving closer to the customers: effects of vertical integration in the Swedish commercial printing industry / Thomas Mejtoft -- 13.Market orientation in nonprofit organizations: innovativeness, resource scarcity, and performance / Pratik Modi -- 14.Bridging virtual and real worlds: enhancing outlying clustered value creations / Gilbert Reveillon |
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Machine generated contents note: 1.Converting input to insight: organising for Intelligence-Based Competitive Advantage / Sheila Wright -- pt. I Competitive Intelligence -- 2.Competitive Intelligence programmes for SMEs in France: evidence of changing attitudes / David Pickton -- 3.Complaints are a firm's best friend / Francois Brouard -- 4.Applying a behavioural and operational diagnostic typology of competitive intelligence practice: empirical evidence from the SME sector in Turkey / Alistair P. Duffy -- 5.SMEs' attitude towards SI programmes: evidence from Belgium / Francois Brouard -- pt. II Competitive Analysis -- 6.Leadership teams rediscover market analysis in seeking competitive advantage and growth during economic uncertainty / Sally Dibb -- 7.The power of intuitive thinking: a devalued heuristic of strategic marketing / Steve Baron -- |
| Summary |
The Holy Grail for most organisations is the successful attainment, and retention, of inimitable competitive advantage. This book addresses the question of how to leverage the unique intangible assets of an organisation: its explicit, implicit, acquired and derived knowledge. The refreshingly innovative concept of Intelligence-Based Competitive Advantage is one which will eclipse the cost-driven and resource-reduction attitudes most prevalent in the first decade of this century. Tomorrow ́ђةs organisation will need to derive IBCA through the expert execution of bespoke competitive intelligence practice, unique analytical processes, pioneering competitive strategy formulation, and timely execution of all three, if they are to succeed. This volume consists of insights from Competitive Intelligence practices at both country and organisational level, Competitive Analysis processes within the firm and within challenging sector and economic environments and Competitive Strategy formulation in profit, non-profit, real and virtual world contexts. It is essential reading for anybody wishing to gain a formal understanding of the practical and intellectual challenges which will face organisations in the future as they strive to achieve strategic foresight and Intelligence-Based Competitive Advantage |
| Notes |
Formerly CIP. Uk |
| Bibliography |
Includes bibliographical references and index |
| Subject |
Business intelligence.
|
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Competition.
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| Author |
Wright, Sheila, 1953-
|
| ISBN |
0415631289 (hbk.) |
|
9780415631280 (hbk.) |
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