| Description |
1 online resource (317 pages) |
| Contents |
Cover; Current Issuesin Political Marketing; Title of Page; Copyright Page; Table of Contents; Introduction; Political Marketing: The Cause of an Emerging DemocraticDeficit in Britain?; Square Peg, Round Hole? Can Marketing-Based ConceptsSuch as the 'Product' and the 'Marketing Mix' Have a UsefulRole in the Political Arena?; A Conceptual Model of Political Market Orientation; Membership Benefits, Membership Action:Why Incentives for Activism Are What Members Want; Vote Winner or a Nuisance: Email and Elected Politicians'Relationship with Their Constituents |
|
Electoral Participation and Non-Voter SegmentationYoung People's Attitudes Towards British Political Advertising:Nurturing or Impeding Voter Engagement?; Marketing Government Reforms; Political Marketing Segmentation-The Case of UK Local Government; The Impact of New Technology on the Communicationof Parliamentary Information; Political Campaign Advertising: Believe It or Not; An Exploratory Assessment of Voterand Governmental Interface on Pertinent Issues FacingAmerican Children and Youth; Marketing Military Service: Benefits SegmentationBased on Generalized and Restricted Exchange |
|
Political Issue Promotion in the Age of 9-11Political Opinion Leadership and Electoral Behavior; Index |
| Summary |
Current Issues in Political Marketing presents up-to-date theory and research findings from academics working in political science, advertising, and management, and guidance from successful practitioners who know what it takes to make a nonprofit organization stand out in a crowd. The book presents the latest thinking on marketing issues and the consequences of political marketing, including insights into current British politics that can easily be applied to democratic countries. It will help you develop strategies that make effective use of limited resources as nonprofit organizations face g |
| Notes |
Print version record |
| Form |
Electronic book
|
| Author |
Wymer, Jr Walter W
|
| ISBN |
9780203826157 |
|
0203826159 |
|
