The road to Cathay -- Through a glass darkly : China from a western perspective -- The furniture of the mind -- Relationships and government -- Business and the law -- Creating harmony : alternative venture formats in PRC -- The marketing mix -- The marketing process -- Rightness and correct form : the yi and li of relationships in China -- Doing business with the sojurners : the overseas Chinese communities -- China and the world -- Western and Chinese commercial thinking
Notes
Rev. ed. of: Doing business in China / Tim Ambler and Morgan Witzel. 2nd ed. c2004
Bibliography
Includes bibliographical references (pages [272]-280) and index