| Description |
1 online resource (237 pages) |
| Contents |
Cover; Copyright; Credits; About the Author; About the Reviewers; Contents; Preface; Chapter 1: Do You Have What It Takes to Be an Entrepreneur?; Personality traits of great technical entrepreneurs; Are all technical entrepreneurs natural-born?; Every entrepreneur needs multiple intelligences; Technical entrepreneurs have to love learning more than money; Technical entrepreneurs learn best from business networking; A technical entrepreneur must build relationships; Attributes to work on for entrepreneurial success; All entrepreneurs are survivors, never victims |
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Test the start-up lifestyle before jumping into it Missteps to avoid for aspiring technical entrepreneurs; Customers and investors like ideas, but measure you on their execution; Succeeding as a technical entrepreneur is really about you; Summary; Chapter 2: Does Your Dream Idea Have the Potential to be a Business?; How to perform a reality check of your opportunity; Recognize the entrepreneur passion trap; The difference between entrepreneurial requirements and engineering perceptions; Assess the opportunity and the risks with a start-up incubator |
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The importance of frequent tuning and daily determinationFeature creep can turn your leading edge into the bleeding edge; Early adopters don't make your market; Check your alignment with today's customer buying habits; Winning customers from big business brands; Women technical entrepreneurs have some unique challenges; Summary; Chapter 3: When, Where, and How Do You Formalize a Technical Business?; Startup location -- a critical success factor; Picking the right company name; Paying for a domain name; The official start date of your business is an important milestone |
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Protecting your start-up founder's stock sharesMinimizing the red tape and taxes of a start-up; Every technical start-up needs a website; Business blog -- an alternative to a business website; Kick-starting your startup with Twitter; Every business needs momentum; Summary; Chapter 4: Does a Technical Entrepreneur Really Need a Business Plan? ; When do you really need a business plan?; Valid reasons for not writing a business plan yet; The difference between product plans and business plans; Creating a good business plan; Make it a simple but effective business plan |
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Focusing on investors' questionsDefine the problem; Solution and benefits; Industry and market sizing; Explain the business model; Competition and sustainable advantage; Marketing, sales, and partners; Executive team; Funding requirements; Financial forecast and metrics; Exit strategy; How to do market research on a startup budget ; What is your business model?; Financial forecasts -- a key element of every business plan; Benefits of using a financial model; Summary; Chapter 5: When and How Do You Find Funding for a Technical Business?; Finding cash sources to start a technical business |
| Notes |
Crowdfunding basics for technical entrepreneurs |
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Print version record |
| Subject |
Small business.
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Success in business.
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Entrepreneurship.
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entrepreneurs.
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Entrepreneurship
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Small business
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Success in business
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| Form |
Electronic book
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| ISBN |
9781783001439 |
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1783001437 |
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