| Description |
xvii, 157 pages : illustrations ; 23 cm |
| Series |
The Morgan Kaufmann series in interactive technologies |
|
Morgan Kaufmann series in interactive technologies.
|
| Contents |
Pt. 1. Research Results. 1. Web Site Usability: The Big Picture. 2. Getting Around: Navigation. 3. Getting Around: Links. 4. Within-Site Searching. 5. The Difficulty of Comparisons. 6. Readability and Page Layout. 7. Graphic Design on the Web. 8. User Preference -- Pt. 2. Site Scrapbook. 9. Edmund's. 10. Hewlett Packard. 11. WebSaver. 12. Travelocity. 13. Inc. 14. C/net. 15. Fidelity. 16. Disney -- Pt. 3. Testing Sites. 17. How We Tested Web Sites -- User Interface Engineering |
| Summary |
This book is a report that every person involved in Web design, commerce, or online marketing will want to have. The book is a comprehensive data demonstrating how Web sites actually work when users need specific answers. Researched and compiled by User Interface Engineering, the results are written in an easy to understand style, illustrating the need to make Web sites useful, not complicated |
| Bibliography |
Includes bibliographical references (page 143) |
| Subject |
Web sites -- Design.
|
| Author |
Spool, Jared M.
|
| LC no. |
98053859 |
| ISBN |
155860569X (paperback) |
|
