| Description |
xviii, 365 pages : color illustrations ; 24 cm |
| Series |
The Morgan Kaufmann series in interactive technologies |
|
Morgan Kaufmann series in interactive technologies.
|
| Contents |
1. Content! Content! Content! -- 2. People! People! People! -- 3. Starting well : home pages -- 4. Getting there : pathway pages -- 5. Writing information, not documents -- 6. Focusing on your essential messages -- 7. Designing your Web pages for easy use -- Interlude : the new life of press releases -- 8. Tuning up your sentences -- 9. Using lists and tables -- 10. Breaking up your texts and headings -- Interlude : legal information can be understandable, too -- 11. Using illustrations effectively -- 12. Writing meaningful links -- 13. Getting from draft to final Web pages -- Interlude : creating an organic style guide |
| Summary |
"This book helps you write successfully for web users. It offers strategy, process, and tactics for creating or revising content for the web. It helps you plan, organize, write, design and test web content that will make web users come back again and again to your site."--Back cover |
| Notes |
Formerly CIP. Uk |
| Bibliography |
Includes bibliographical references and index |
| Subject |
Online authorship.
|
|
Web site development.
|
|
Web sites -- Design.
|
| LC no. |
2007012868 |
| ISBN |
0123694868 (paperback) |
|
9780123694867 (paperback) |
|
