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Book
Author Kneale, Ruth, 1968-

Title You don't look like a librarian : shattering stereotypes and creating positive new images in the Internet age / Ruth Kneale
Published Medford, N.J. : Information Today, [2009]
©2009

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Location Call no. Vol. Availability
 MELB  020.92 Kne/Ydl  AVAILABLE
Description xviii, 198 pages : illustrations, portraits ; 21 cm
Contents Stereotypes? What stereotypes? -- Pop culture and librarians -- Breaking the stereotype -- Thoughts on the future
Summary Summary: "Librarian stereotypes have persisted for generations, yet their practical impact has rarely been studied. How pervasive are such stereotypes in the digital era, how are they changing, and how do they affect our daily work, our careers, and the future success of the profession? What can we do to defeat tired old perceptions and create positive new images? After exploring these questions for almost 10 years, librarian/blogger/pop culture maven Ruth Kneale offers insight and analysis in You Donʼt Look Like a Librarian. In addition to presenting the results of a 1,000+-respondent survey and interviews with opinionated librarians across the spectrum, Kneale draws on published literature and lively discussions from her website. The result is a unique, entertaining, and eye-opening look at librarian stereotypes and their real-world consequences in the Internet Age."--Publisher description
Bibliography Includes bibliographical references (pages 169-188) and index
Subject Librarians -- Public opinion.
Librarians -- Attitudes.
Librarians -- Effect of technological innovations on.
Librarians -- Job descriptions.
Genre/Form Job descriptions.
LC no. 2009000421
ISBN 9781573873666 paperback
1573873667 paperback