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Book
Author Lowe, Brian M., 1971-

Title Emerging moral vocabularies : the creation and establishment of new forms of moral and ethical meanings / Brian M. Lowe
Published Lanham, MD : Lexington Books, 2006

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Location Call no. Vol. Availability
 W'PONDS  170.9051 Low/Emv  AVAILABLE
Description xvii, 241 pages ; 24 cm
Contents Introduction -- Memes, metaphors, and moral vocabularies : competing explanations of moralistic discourse -- Overview of moral vocabularies -- The creation and formation of moral vocabularies : resources and moral -- The animal rights movement : historical and contemporary incarnations -- Animal rights as a quasi religion -- History in smoke : the historical emergence of the enemies of smoking -- On the front : enemies of tobacco -- Piercing the veil : undermining legitimacy and status politics -- Conclusion
Summary "A central observation of the social sciences has been that the modern age is one of constant change. This change has resulted in the emergence of new moral and ethical claims and understandings, which author Brian M. Lowe refers to as "moral vocabularies." Lowe seeks to explain conditions under which certain moral vocabularies are more likely to gain acceptance in the wider host society. By focusing on the animal rights and tobacco control movements, this work explores the process of moralization and the fragmentary nature of the emergence of new forms of moral and ethical meanings within the wider host society. Emerging Moral Vocabularies challenges the broad assertion that Western post-industrial societies are inevitably becoming more individualistic and self-centered, and instead encourages scholars to examine emerging forms of moral and ethical meanings, which create new moral boundaries."--BOOK JACKET
Bibliography Includes bibliographical references and index
Subject Ethics.
LC no. 2006004934
ISBN 9780739109809 cloth alkaline paper
0739109804 cloth alkaline paper